* Escrito por Rosangela Souza, fundadora e sócia-diretora da Companhia de Idiomas

 

Construir uma sociedade inclusiva também passa pelo cuidado com a linguagem.  Muitas vezes expressamos discriminação na simples escolha de palavras.

Por exemplo: você sabia que, em português, o termo correto para pessoas com deficiência é esse mesmo: "pessoas com deficiência"? Não é "portador de necessidades especiais" e nem "deficiente".

Se saber o termo correto já é difícil na nossa língua, imagine em inglês. Em uma sociedade globalizada que pretende ser inclusiva, tudo o que você aprende em português já precisa estudar também em inglês, porque agora nos comunicamos com as pessoas do mundo, na vida profissional ou pessoal.

Uma dica para se aprofundar no tema e no vocabulário é o site da BBC, que tem uma seção chamada DisabilityWorks. Você também pode encontrar mais conteúdo sobre isso no Twitter e no Facebook com a hashtag#DisabilityWorks.

Quer treinar seu conhecimento? Tente completar as frases abaixo, em inglês britânico, com as palavras corretas. Fique atento aos termos usados:

spending power / working age / disability

In the UK, it is thought that some seven million people of _____________have a  ________, which all adds up to an awful lot of _____________

businesses / disabilities / economics

The BBC's business and ________unit is looking at how __________work with people with _________.

industries / difference / aim

The _____ is for them to amplify their voices within their own _________, promoting changes and improvements that will make a __________ to them.

needs  / catering / accessibility  

As a public advocate for _________, these champions will help businesses realise the value of these consumers and the importance of _________to every customer's ______.

change / inclusive / access

These industries must become fully________. Not being able to access the high street, products and services, transport or simply to ________  a loo jars with our national values: it must _________.

participation / discrimination/ change /

Fear of _________can deter them  from attending music events, but without their ______   _______won't occur.

mobility /  wheelchair / issues /user /

Ricardo has been a _______   _______  since 2001, when he was shot after an attempted kidnapping. He is now a tourist agent who specialises in finding holiday packages for people with ______   ______.  ‘People with disabilities are not seen as consumers’ , says Ricardo.

pity  / niche  / consumer

In Brazil people will only act to help out others with disabilities out of obligation or______. No one sees the person with disability as a proper ________, as they are seen abroad. Other countries earn billions of dollars offering services to this ______. But not here.

Respostas

In the UK, it is thought that some seven million people of working age have a disability, which all adds up to an awful lot of spending power.

The BBC's business and economics unit is looking at how businesses work with people with disabilities.

The aim is for them to amplify their voices within their own industries, promoting changes and improvements that will make a difference to them.

As a public advocate for accessibility, these champions will help businesses realise the value of these consumers and the importance of catering to every customer's needs.

These industries must become fully inclusive. Not being able to access the high street, products and services, transport or simply to access a loo jars with our national values: it must change.

Fear of change can deter them  from attending music events, but without their participation   discrimination won't occur.

Ricardo has been a wheelchair  user  since 2001, when he was shot after an attempted kidnapping. He is now a tourist agent who specialises in finding holiday packages for people with mobility issues.  ‘People with disabilities are not seen as consumers’ , says Ricardo.

In Brazil people will only act to help out others with disabilities out of obligation or pity. No one sees the person with disability as a proper consumer

...as they are seen abroad. Other countries earn billions of dollars offering services to this niche. But not here.

Glossário

LOO (British) : a toilet

TO JAR: to have a harsh or unpleasant effect on someone or something

HIGH STREET: a street where the most important shops and businesses in a town are

TO CATER TO: o satisfy a need or to provide what is wanted or needed by a particular person or group:

Fontes

http://www.bbc.com/news/disability

http://www.selursocial.org.br/porque.html

http://dictionary.cambridge.org

Rosangela Souza é fundadora e sócia-diretora da Companhia de Idiomas e da ProfCerto. Também é professora de técnicas de comunicação, gestão de pessoas e estratégia no curso de Pós-Graduação ADM da Fundação Getulio Vargas.